Sports Store Takes INCREDIBLE Colin Kaepernick didn't sacrifice 2 months ago   04:26

It turns out there are still business owners out there that value principles over profits these days. Nike’s new ad campaign featuring Colin Kaepernick as the new face of their branded slogan: “Believe in something. Even if it means sacrificing everything,” has received tremendous blowback. Now, schools and business owners are beginning to speak out and take a stand.

Take for instance a sporting goods store in Colorado Springs, Colorado. Prime Time Sports has decided to slash the prices on all of its Nike merchandise in response to the brand’s new ad campaign featuring Colin Kaepernick. Good for them.

The store has placed a large sign in their storefront that says, “Still choosing to stand,” “All Nike 1/2 price,” and “Just doing it.’” I like it. The store is located in Chapel Hills Mall and I’m sure this is getting a lot of attention there.

This is what making a principled stand looks like folks. The store owner put his sense of rightness ahead of profit and is doing this regardless of the cost. You have to admire that.

This is an incredible stand to proactively take against Nike and Kaepernick. I’m sure this caught Nike off guard, especially since the action went viral. And they aren’t the only ones taking a stand either.

The store’s owner, Stephen Martin, has owned and operated this store for two decades. He’s well aware that this could kill his business. Dumping all of his Nike inventory at half price could take him under. But he doesn’t care and is standing strong in his convictions. He has called Nike “the mother of all harlots.”

“I’m a Nike dealer, but I’m not supporting this,” Martin told KRDO-TV. “I gotta get rid of it.” That’s a guy with a spine and solid bedrock principles.

From TheBlaze:

“In addition to slashing the prices on his Nike gear — with intent to stop carrying Nike-branded products altogether — Martin wrote a letter to the company to protest its use of Kaepernick as the face for its 30th-anniversary campaign.

“According to me, he has sacrificed a salary,” Martin wrote in a note, which was posted on the storefront’s window. “Nothing compared to what every soul on our ‘Honor the Flag’ memorial wall that was built a few years ago has suffered and died for.”

“The note is surrounded by a memorial of photos of fallen U.S. service members and also reads, “This space reserved: for these people who have sacrificed for our flag and what it represents. We honor them.”

“The anthem, the flag, and this country means a lot to me, and I continue to state that I agree with Colin Kaepernick’s cause, but I just do not agree with his method of delivery,” Martin explained.

“I won’t sacrifice principle for profit,” he added.”

KOAA-TV is reporting that Martin spent about $60,000 on Nike-branded merchandise just three weeks ago. That was prior to the company launching its Kaepernick ad campaign.

Martin said that he refuses to sell Nike gear until the company severs ties with Kaepernick. “I wish I was wealthy enough to burn all that stuff, but I’m not,” he added.

I think what he is doing is the right and brave thing here. But I wouldn’t hold my breath on Nike severing ties with Kaepernick. After an initial dip in stocks for Nike when they first announced their ad campaign, they are claiming their profits are up 31 percent in the last week.

I highly doubt that will trend and in the end, it’s my opinion that this will permanently hurt their brand. And they earned every bit of it.

If more sports outlets and fans would take a principled stand against Nike like Martin is and hurt them in their checkbook, they’d probably knock this crap off. But then again, they seem to be dedicated liberals who have found their social justice warrior in Black Lives Matter supporter Colin Kaepernick.

It’s nice to see someone take a stand for real heroes out there like our police officers, military veterans and first responders. I also have to admit it feels really good to see someone tell Nike to stuff it like this. These heroes put their lives on the line every day for all of us… no pair of tennis shoes or a logo is worse disrespecting them… ever.

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Colin Kaepernick didn't sacrifice Sports Store Takes INCREDIBLE 2 months ago   03:46

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