It has taken me a long time to figure out how someone like me can bring about real change. When I initially began trying to decide how to create an ACTUAL impact it was a bit overwhelming, and also, in a way, defeating... man I felt small!
As you know, climate change is a huge problem. We are seeing it's affects in temperature change, weather anomalies, and displaced and dying ecosystems. Don't get caught up int he "global warming debate". Environmental change is indisputable. I don't want to overwhelm you with the science that you likely already know, but the future isn't too bright if things continue the way they have been. That being said, on a tree is where I decided to "hang my hat," because, again, I'm about maximum impact. You see, with trees, this shit is fixable! With enough trees, we can actually REVERSE climate change and eco destruction. Yes, REVERSE! So that's what I'm going to do. That's the "why". Here's the "how".
I'm going to plant three trees for every item from my ADV3NTURE clothing that is sold. The "3" in our name stands for the three trees that we plant. Last year, we began a relationship with Archangel Ancient Tree Archive, (AATA). If you haven't heard of them, you will. These guys are at the top of the science of cloning old growth forest trees to reestablish the ancient oxygen makers and carbon dioxide filterers. You know these monoliths as the Giant Sequoia and the Redwood trees. AATA has cloned thousands of these pest, fire and drought resistant trees, and they are itching to get planting. Lucky for us... they like me (and my wife, Mel... and the Adv3nture team), and we've teamed up to get this project rolling. And not just the to plant the giants. We'll be planting local indigenous trees too, wherever they are required, or deemed to be of maximum benefit to the local ecosystem. This is all going to be done in the United States. Not because I don't like remote locations... I really do love a remote island and a nice rum drink... but maximum impact for me is right here, right now. At home! (Also, I know the entire world will benefit from our efforts in the US.)
Here's where you come in. All I need you to do is be open minded. I imagine that some of you are thinking...."this climate thing really doesn't affect me." If that is you, can you at least be supportive for the benefit of your kids, your nieces and nephews, your pets? Because the hard fact is that they will see a world very different from the current one (not different in a good way) you are living in now. If you want to take action, plant some trees. Cultivate them and watch them grow. We'll be doing our part of Adv3nture. We have planting parties and other events, because, well, saving the world should be fun!