The paradox of choice | Barry Schwartz Why our IQ levels are higher than our grandparents' 3 months ago   20:23

TED Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on, at

Comments 3662 Comments

Dennis Wittmann
While I watched the video I thought about all the things I could be doing instead.
Quynh Chi Tina
raphdolph hotel means what
Bill Yates
That's why I'm afraid to go to Mongolian Barbeque.
6 3
To summ up ?
Valar Morghulis
That's so true. If you look at young people having to decide so much for themselves, it must be so hard for them. Sometimes a cage is better for one than the free world.
Chris Wilkinson
I do not think for I second that the official dogma of the West is enriching the lives of its citizens. In fact it is naive to think do. The dogma is to further enrich those in power and/or positions of wealth. If by happy coincidence it helps the Average Joe, then great they may vote for you again.
The price of certain luxury goods did not come down to help folk, it just that the companies selling the products had a large market share to sell to. Research the De Beems company who control the flow of diamonds. By the start of 20th century there were so many high quality diamonds being mined that they would become almost worthless. Hence the creation of de Beers to artificially restrict the flow to keep prices. It is still happening today. Alongside a marketing campaign that made diamonds appear to be the only acceptable engagement and wedding rings in the Western world and the blag worked because those involved. Had the money and power to influence the world. And this is just one example.
Filip Petrucha
.. "the way to maximaze the freedom is to maximaze choice.." that is so wrong.. So wrong it hurts LOL
stephen pettitt
Are his glasses necessary because they are really fucking me off
Chase Bernhard
Does this explain the Fermi Paradox?
J Ernest
coinhawk crypto
One of the best Ted's, only give 3 choices... 1 is way too expensive, 2 is just right, 3 is unknown.... As a merketee You have to convince the buyer that 3 is the best choice...
Aaro Salonen
Tim v1.0
Lots of dumb in this talk.
Ben Forrest
Dresses in the morning expecting to tidy the yard... ends up giving a TED talk.
___FetchMeTheirSouls___ FetchMeTheirSouls
Why does he look like he keeps a jar of human ears in his basement.
Evan Penny
Blessed are they who expect nothing, for they shall not be disappointed?
Honestly, I've only stumbled upon this video today, but I've lived by its lessons for years. And not simply by accident. For the last 10 or so years I have grown my self-awareness to how I make myself happier. When I have the choice to spend my time doing anything at all, I rarely have fun or do anything. i'll think and come up blank or weigh options. Then i realized that when I am told to do certain things, I will enjoy side-activities immensely. So I set myself goals to work toward, simply for the fact that, even though I know I'm tricking myself, I'll start to think of something else I'll find more fun during those goals and I'll actually have fun by forcing myself to do somehting less fun first. I used to expect fun in the past, but was let down a lot. Now I tend to lower my expectations until I expect only really bad things to happen sometime, because I know that I cannot be disappointed by that mindset, only made happier by unexpectedly nice results. Granted, it took me a long time to develop this mindset without allowing myself to be depressed, so I can't recommend copying me without some deep self-reflection and knowledge of personal internal boundaries.
Hydro morphone
Material Don Dada
This is coming into play with the information, opinions and "facts" about history available on the internet today....... You end up not knowing what is true or what to believe.
Kevin McKasy
Once you hear the mouth noises, you cannot unhear them
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Why our IQ levels are higher than our grandparents' The paradox of choice | Barry Schwartz 3 months ago   18:41

In 1900, only 3% of Americans practiced professions that were deemed "cognitively demanding." Today, 35% of us do, and we have all learned to be flexible in the way that we think about problems. In this fascinating and fast-paced spin through the cognitive history of the 20th century, moral philosopher James Flynn makes the case that changes in the way we think have had surprising (and not always positive) consequences.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
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