The paradox of choice | Barry Schwartz Why our IQ levels are higher than our grandparents' 2 weeks ago   20:23

TED Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on, at

Comments 3662 Comments

Gail Hughes
WOW !!! Blown away amazing,truly awesome.
What about the creative nature of humans? Wouldn't limiting choice harm the creative effort to solve problems?
Bart Keppel
I imagine this guy doesn't live on a street where black kids are playing basketball in the road and his neighbor has a thumpin' stereo in his car. Oh, and I'm sure he has a gate so those people can't get into the community.
this is so wild
watchout for the housing crisis
It is interesting how all kinds of choice-related mental issues come down to something as simple as "stop thinking so darn much and enjoy life". I actually do that and choice is only as much as I want it to be. Never think more than you have to for any given situation. It keeps your mind clear for the things you really want to think about. Or not thinking at all. Also fine.
So what if there were no fishbowl? What then? Let's say short sighted profits drive all decision making for the rest of our foreseeable future until humanity reaches a point where we can literally do anything. Is there a construct for that? Could you implement it if there was? Maybe for a community/colony/group/tribe, but then what does that mean when you can choose not to be human as we know it at all? There already exists A.I. with legal rights, IRS accepted religion, and it's own currency. Could there be similar options for "trans-humans" when they exist as commonly as microwave ovens do today? How far does it go before we're basically a linked hive mind consciousness connected through "the cloud" or whatever comes after? What would happen the day everyone had direct access to all the worlds information at the drop of a thought and had to make decisions as a group? I know it doesn't make much sense to worry about it now, but if it's possible and with the way things are going may seem inevitable maybe it's worth considering, even influencing.
Hydractical L
2007 is the time I was bornt
4:57 why are they laughing?
DerfMag azine
First that shirt and those shorts ouch. Then blah blah blah blah blah blah blah sheeze.
L Friedrich
Ironically, this video of "choice" mainly applies to folks with money. It's choice that is reliant on capitalism, nepotism, financial safety net, etc. It is a "life is a matter of choice" video only for the wealthy, and usually white and male, portion of the American public who can afford these choices. The pre-housing-crash world is shameful and disgusting in its blindness and greed.
Stephen Rothwell
Waste of my time
Anthony DeJesus
What are the features of said fish bowl? antiglare, antifog, color of tint, water temp, water salinity, etc.. lol
Classified Information
Wow, maybe Socialism has one a good attribute...
People without expectations are potentially happier: I have become less stressed when I realized I had limitations, and therefore, less expectations placed on myself, by myself. More happy, more humbled, ...less hope.
crazy how relevant this still is today
Did he just suggest communism 🤔 18:19
None Ofyerbisness
Stopped watching at "It isn't possible to buy a cell phone that does too much." I've got one that makes texts and calls. That's it. The only reason it has text is because of work. There was another phone literally right next to it that did nothing but make and receive calls. Ergo, a falsis principiis proficisci.
Big daddy Shark
White people problems
Дмитрий Иванов
240 рх? Good, take dislike
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Why our IQ levels are higher than our grandparents' The paradox of choice | Barry Schwartz 2 weeks ago   18:41

In 1900, only 3% of Americans practiced professions that were deemed "cognitively demanding." Today, 35% of us do, and we have all learned to be flexible in the way that we think about problems. In this fascinating and fast-paced spin through the cognitive history of the 20th century, moral philosopher James Flynn makes the case that changes in the way we think have had surprising (and not always positive) consequences.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
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