Whereas in the West content is predominant, in China the way people interact with each other strongly influences the working environment. 'Face' and long-term effects are taken into consideration.
Valérie Hoeks (1982) studied Sinology at the Leiden University and has been active in China for over a decade as a traveller, a student and later as an entrepreneur. As soon as she set foot on Chinese soil she knew she would come back many times.
In 2010 Valérie co-founded China Inroads in collaboration with with her Dutch and Chinese business partner. China Inroads provides a strong foothold for innovative companies that want to expand their business to the Chinese market.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)