Karn Saroya on the Capital-Light Way to Start Peter Reinhardt on Finding Product 2 days ago   34:26

Y Combinator
Karn Saroya is the CEO and cofounder of Cover, which was in the YC Winter 2016 batch.


Cover is a nationally licensed insurance brokerage. You can use their app to take a picture of property you want to insure and they’ll connect you with their insurance partners so that you can get the best price and coverage.

The YC podcast is hosted by Craig Cannon.




00:08 - Karn’s intro

00:33 - Using computer vision to identify and catalogue property

2:00 - How Karn ended up starting Cover

3:20 - Being a maker vs. an advisor

5:30 - Stylekick, Karn’s previous startup

9:00 - Joining Shopify

9:40 - How the idea for Cover happened

11:30 - The capital-light way to start an insurance business

16:00 - Underwriting

17:30 - Lead generation

19:50 - Product development

21:00 - Buying Cover.com for $750k

24:25 - Being engaged to a cofounder

28:15 - Managing two offices and cultures

30:30 - Being an international founder in YC

31:30 - Advice to people in the current batch of YC

Comments 2 Comments

Deborah Ostmo
the domain - cover.com is a strong one....
Add Reply

Peter Reinhardt on Finding Product Karn Saroya on the Capital-Light Way to Start 2 days ago   48:48

Peter Reinhardt - https://twitter.com/reinpk - is cofounder and CEO of Segment - https://segment.com/

Segment helps companies capture data from every customer touchpoint and send it to the tools where it can be used most effectively.

They were part of the YC Summer 2011 batch.

The YC podcast is hosted by Craig Cannon - https://twitter.com/craigcannon



00:00 - What is Segment?

1:30 - Segment’s first customers

3:05 - Their YC application

4:00 - Going through YC

5:30 - Realizing their first product didn’t work

10:30 - Launching Analytics.js

11:45 - Experiencing product market fit

16:55 - Debating whether to launch or build out the product

19:15 - Evan Farrell asks - You mentioned in the SS lecture that you had to totally pivot to Analytics.js to find PMF, is it possible to purely iterate on something people kinda like to find PMF, or should it be clear from the outset if a new idea is something people want?

20:30 - The importance of having a skeptic on your team

23:30 - Customer interviews

26:30 - Benjamin Liam asks - How did they know they have the right messaging to explain their product?

28:00 - Idea generation

32:45 - Danny Prol asks - What values and standards do you have in place for your team at Segment? And how do you actively build that culture into your company?

37:00 - Ashwin Doke asks - How has GDPR impacted Segment's business model?

39:15 - Andrew Pikul asks - Any advice he has on asking for more money than you're comfortable asking for.

41:45 - Juan Carlos Garza asks - How did YC help you to where Segment is right now?

43:15 - Juan Carlos Garza asks - In an early stage, what's the thin line between ignoring a customer suggested feature or moving a customer requested feature to the core of your application?

44:45 - Biggest learnings since YC

45:50 - Important hires at Segment