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Vidit Aatrey On Building Meesho, | - At Up-Tube.com

Vidit Aatrey on Building Meesho, 1 day ago   49:59

Y Combinator
Vidit Aatrey is cofounder and CEO of Meesho. Meesho is a platform in India that allows people to resell products using their social networks. They were in the Summer 2016 batch of YC and you can check them out at Meesho.com.

https://twitter.com/viditaatrey
https://meesho.com/

Adora Cheung is a Partner at YC. Before working at YC she cofounded Homejoy.

https://twitter.com/nolimits

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Intro

00:45 - What is Meesho?

2:45 - Why not just sell directly to consumers?

4:30 - What are the macro trends in Meesho's favor in India?

6:55 - A trust deficit market

8:20 - How does Meesho help users get online and start selling?

11:10 - Most impactful user stories

13:15 - Growth drivers

15:15 - Balancing growth and quality

16:50 - What if Facebook copies Meesho?

18:15 - When did Vidit and his cofounder know they wanted to start a startup?

20:45 - Their first startup idea and the inspiration for Meesho

25:05 - When did they know Meesho was working?

26:45 - How hard was it to pivot the business and how did they manage it?

29:30 - As a CEO how does he stay in touch with users?

34:15 - How has Vidit's role changed over time?

36:20 - How has he learned to be a CEO?

37:55 - What mistakes have they made?

39:00 - What was his best decision?

39:40 - What's a strong opinion he had about running a startup that he's changed since running Meesho?

41:10 - How has the Indian startup ecosystem evolved?

42:45 - Big problems worth solving in India

42:30 - Can foreigners come to India and start a startup?

44:35 - Best advice for aspiring Indian founders

45:45 - After Meesho, what's the most exciting startup in India?

46:45 - Why is Delhi the best IIT?

47:40 - What's a must read book and why?

48:35 - What's a startup idea he'd be working on if Meesho didn't happen?

48:50 - In 100 years, what does he hope Meesho is?

Comments 8 Comments

Y Combinator
Topics
00:00 - Intro
00:45 - What is Meesho?
2:45 - Why not just sell directly to consumers?
4:30 - What are the macro trends in Meesho's favor in India?
6:55 - A trust deficit market
8:20 - How does Meesho help users get online and start selling?
11:10 - Most impactful user stories
13:15 - Growth drivers
15:15 - Balancing growth and quality
16:50 - What if Facebook copies Meesho?
18:15 - When did Vidit and his cofounder know they wanted to start a startup?
20:45 - Their first startup idea and the inspiration for Meesho
25:05 - When did they know Meesho was working?
26:45 - How hard was it to pivot the business and how did they manage it?
29:30 - As a CEO how does he stay in touch with users?
34:15 - How has Vidit's role changed over time?
36:20 - How has he learned to be a CEO?
37:55 - What mistakes have they made?
39:00 - What was his best decision?
39:40 - What's a strong opinion he had about running a startup that he's changed since running Meesho?
41:10 - How has the Indian startup ecosystem evolved?
42:45 - Big problems worth solving in India
43:30 - Can foreigners come to India and start a startup?
44:35 - Best advice for aspiring Indian founders
45:45 - After Meesho, what's the most exciting startup in India?
46:45 - Why is Delhi the best IIT?
47:40 - What's a must read book and why?
48:35 - What's a startup idea he'd be working on if Meesho didn't happen?
48:50 - In 100 years, what does he hope Meesho is?
SATYA PRIYA DAS
what if when 70% of population use meesho app, now the extra charges a person charge to the another person would get caught when he get to know the actual price,this would lead to high trust deficit between two people, which i think is not scalable at some point of time
Velmurugan Rathnam
great insights
firehawk895
Inspired by the talk and installed the app. Sends about 50 notifications a day, with multiple types which require muting over and over again. Uninstalled. 🤣
Frank Underwood
He is wrong about the perception of Indians where people are okay with buying without getting touch n feel of the product. No matter how much time passes, how much technology advances, historically humans have been wired to trust and accept something based on touch and feel. For certain products in clothing it works well but for many others it doesnt
Saravanan Balakrishnan
Gold. Visit did an excellent job bringing his deep perspectives on many issues. Adora did an excellent job at preparing for the interview and maintained it's utility value.

One suggestion though. I felt that Adora had betrayed a bit too much of an eagerness to fight for the spotlight. She would make an excellent interviewer if she keeps in mind that there is only one here in these shows
SunnyFly100
I don't know... What have we learned from this? Go to underdeveloped market with users way behind and build business that was invented 20 year ago in US? Well, great. It would be more useful to know how to deal with total corruption in such n all the levels of society (not only government corruption, but also user base corruption
11219tt
This is a great example how to build a product. This product isn’t wildly different from other online market places. I’d say 90% of what he’s doing has already been done by Amazon, etsy or Shopify. But that extra 10% is fulfilling a specific need that was missing in a specific location.

When I think about my product that I’m building, I think about all the things that I don’t need to re-create and think about that extra 10% that I need to add in order to solve a problem that the other services aren’t doing. It’s almost exclusively about the problem someone has and the marketing pitch versus the technology.
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Vidit Aatrey on Building Meesho, 1 day ago   07:28

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