Responding to Disruptive Innovation 6 Amazing Innovation for Luggage That 2 days ago   03:53

California Management Review
Facing imminent disruption, many large, established firms have embraced innovation as a way to develop new growth businesses. To succeed in the face of disruptive change requires established firms to master three distinct disciplines: ideation, to generate potential new business ideas; incubation, to validate these ideas in the market; and scaling, to reallocate the assets and capabilities needed to grow the new business. This article illustrates how two successful firms (Amazon and IBM) have developed approaches that address all three disciplines.

Based on the article "The Three Stages of Disruptive Innovation: Idea Generation, Incubation, and Scaling" by Charles O'Reilly and Andrew J. M. Binns.

California Management Review, Volume 61 Issue 3.
https://doi.org/10.1177/0008125619841878


For more information, please visit our website:
https://cmr.berkeley.edu

Video Production:
David Salisbury

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6 Amazing Innovation for Luggage That Responding to Disruptive Innovation 2 days ago   11:48

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