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Human-Centered Design | What Is Design Thinking? - At Up-Tube.com

Human-Centered Design What is Design Thinking? 1 day ago   04:01

California Management Review
Sproutel is a company that makes interactive learning toys for children diagnosed with a chronic illness. UC Berkeley postdoctoral scholar Euiyoung Kim worked with the organization on their product strategy by creating a design roadmap.

Design roadmapping differs from traditional product roadmapping in that it focuses primarily on user needs.

California Management Review Volume 61, Issue 1 (Fall 2018)

Read Euiyoung Kim, Sara Beckman, and Alice Agogino's article, "Design Roadmapping in an Uncertain World: Implementing a Customer-Experience Focused Strategy" at: https://journals.sagepub.com/doi/full/10.1177/0008125618796489

For more information, access to a complete list of articles in this issue, or for purchasing options, please visit us online: http://cmr.berkeley.edu

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What is Design Thinking? Human-Centered Design 1 day ago   02:19

When you go to a hardware store to buy a drill, what do you want? Is it the drill or the hole the drill will create? Customers remember the outcome and experience created by a business. Design thinking is a person-centred approach to designing outcomes and experiences to delight the customer. This video summarises the 5 key steps in achieving the right outcome and positive experiences for customers through design strategy.

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