Human-Centered Design What is Human centered Design 2 days ago   04:01

California Management Review
Sproutel is a company that makes interactive learning toys for children diagnosed with a chronic illness. UC Berkeley postdoctoral scholar Euiyoung Kim worked with the organization on their product strategy by creating a design roadmap.

Design roadmapping differs from traditional product roadmapping in that it focuses primarily on user needs.

California Management Review Volume 61, Issue 1 (Fall 2018)

Read Euiyoung Kim, Sara Beckman, and Alice Agogino's article, "Design Roadmapping in an Uncertain World: Implementing a Customer-Experience Focused Strategy" at:

For more information, access to a complete list of articles in this issue, or for purchasing options, please visit us online:

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What is Human centered Design Human-Centered Design 2 days ago   01:56

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