Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.
The YC podcast is hosted by Craig Cannon.
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/
00:00 - Intros
00:25 - Paid vs advertising in podcasting
2:55 - Are advertisers overpaying for podcast ads?
5:35 - What percent of the market will ultimately be paid content?
7:35 - Payment mechanisms
9:10 - Price anchoring
11:50 - Individual creators vs brands
16:45 - Deplatforming
18:15 - Spotify
19:45 - Discovery and growth in newsletters
22:05 - Public and private feeds
24:45 - Apple's role
26:00 - Will education be the driver of paid content?
29:45 - Educational podcasters in China
31:45 - How are their newsletter and podcast customers growing?
35:40 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?
37:35 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?
43:00 - Measurement
44:45 - Best practices for new podcasters and newsletter creators