Monetizing Podcasts and Newsletters - Chris Uncut Interview with Sam Altman 5 days ago   48:58

Y Combinator
Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC.

https://twitter.com/cjgbest
https://substack.com/

Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.

https://twitter.com/jgill333
https://backtracks.fm/

The YC podcast is hosted by Craig Cannon.

https://twitter.com/craigcannon

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Intros

00:25 - Paid vs advertising in podcasting

2:55 - Are advertisers overpaying for podcast ads?

5:35 - What percent of the market will ultimately be paid content?

7:35 - Payment mechanisms

9:10 - Price anchoring

11:50 - Individual creators vs brands

16:45 - Deplatforming

18:15 - Spotify

19:45 - Discovery and growth in newsletters

22:05 - Public and private feeds

24:45 - Apple's role

26:00 - Will education be the driver of paid content?

29:45 - Educational podcasters in China

31:45 - How are their newsletter and podcast customers growing?

35:40 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?

37:35 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?

43:00 - Measurement

44:45 - Best practices for new podcasters and newsletter creators

Comments 9 Comments

Y Combinator
Topics
00:00 - Intros
00:25 - Paid vs advertising in podcasting
2:55 - Are advertisers overpaying for podcast ads?
5:35 - What percent of the market will ultimately be paid content?
7:35 - Payment mechanisms
9:10 - Price anchoring
11:50 - Individual creators vs brands
16:45 - Deplatforming
18:15 - Spotify
19:45 - Discovery and growth in newsletters
22:05 - Public and private feeds
24:45 - Apple's role
26:00 - Will education be the driver of paid content?
29:45 - Educational podcasters in China
31:45 - How are their newsletter and podcast customers growing?
35:40 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?
37:35 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?
43:00 - Measurement
44:45 - Best practices for new podcasters and newsletter creators
Divyansh S
Great episode
JustIrma - Women in Tech & Remote Work
Great interview, YC! I recently jumped onto using Substack for a weekly podcast newsletter I'm running to share podcasts from diverse and underrepresented creators. It touches on providing new content for folks who are sort of overwhelmed by the the amount of shows to choose from and seeing podcasts from the same sort of people and companies all the time.
Bianca A. - There's art to data science
You do a great job with these interviews. There's always something new to learn, something inspiring to hear. I liked the insights about how it's now possible to subscribe to an individual 😊, about how truly special the human to human connection is, about telling a great, "emotionally resonant" story.
Saravanan Balakrishnan
This is one of the best episodes YC produced in a long time.
Nicola - Business Tips For Success
So true, people spend on what makes them better and happier!
One day I will create a podcast based on the content of my videos
Ricardo Alexis
Great insight
SamT
Thanks, Will these firms out
Add Reply

Uncut Interview with Sam Altman Monetizing Podcasts and Newsletters - Chris 5 days ago   58:51

Reid Hoffman - https://twitter.com/reidhoffman - interviews Sam Altman - https://twitter.com/sama - in this uncut interview from the Masters of Scale podcast - https://mastersofscale.com