HubSpot CEO and Cofounder Brian Halligan Monetizing Podcasts and Newsletters - Chris 5 days ago   46:10

Y Combinator
Brian Halligan is the CEO and cofounder of HubSpot. HubSpot builds software for marketing, sales, and customer service.

https://twitter.com/bhalligan
https://www.hubspot.com/

Kevin Hale is a Partner at YC and cofounder of Wufoo.

https://twitter.com/ilikevests/

The YC podcast is hosted by Craig Cannon.

https://twitter.com/craigcannon

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Brian's an introvert that likes to work from home. He also runs a public company. How does he do both?

1:45 - How does he manage his calendar as an introvert?

3:45 - How Brian met his cofounder Dharmesh

5:45 - The first project they worked on together

7:00 - What was their unique insight when starting HubSpot?

8:25 - Pricing in the early days

9:00 - How would he have priced HubSpot differently knowing what he knows now?

10:00 - HubSpot's first customer

12:00 - Important early features

14:20 - At what point did they shift entirely away from consulting?

15:05 - Providing advice as content vs in the product

16:00 - SEO is underrated

16:45 - Trends in B2B and marketing

21:30 - Inbound marketing and audience building advice

26:25 - How did Brian know that his cofounder was right for him?

27:45 - The internet disproportionately benefiting small businesses over big ones

28:45 - Keeping your company hungry when you're big

29:15 - Building assets for your company

30:20 - Freemium

34:00 - Structural pieces of HubSpot Brian would have changed if he did it again

37:00 - Creating the voice of your company

39:30 - Early metrics they tracked

40:05 - Having a coach and reviews

41:30 - How Brian's changed as a CEO from the beginning

42:24 - What was the hardest thing to give up as CEO?

43:30 - Humility

Comments 15 Comments

Y Combinator
Topics

00:00 - Brian's an introvert that likes to work from home. He also runs a public company. How does he do both?

1:45 - How does he manage his calendar as an introvert?

3:45 - How Brian met his cofounder Dharmesh

5:45 - The first project they worked on together

7:00 - What was their unique insight when starting HubSpot?

8:25 - Pricing in the early days

9:00 - How would he have priced HubSpot differently knowing what he knows now?

10:00 - HubSpot's first customer

12:00 - Important early features

14:20 - At what point did they shift entirely away from consulting?

15:05 - Providing advice as content vs in the product

16:00 - SEO is underrated

16:45 - Trends in B2B and marketing

21:30 - Inbound marketing and audience building advice

26:25 - How did Brian know that his cofounder was right for him?

27:45 - The internet disproportionately benefiting small businesses over big ones

28:45 - Keeping your company hungry when you're big

29:15 - Building assets for your company

30:20 - Freemium

34:00 - Structural pieces of HubSpot Brian would have changed if he did it again

37:00 - Creating the voice of your company

39:30 - Early metrics they tracked

40:05 - Having a coach and reviews

41:30 - How Brian's changed as a CEO from the beginning

42:24 - What was the hardest thing to give up as CEO?

43:30 - Humility
Moreno
I love Warby Parker, and this podcast
Mike Moloch
Nice to see someone who’s breaking the stereotype of the oft presented know it all tech-bro founder type. Wish they’d ask more questions about being an older founder
Junge
if this guy is an introvert, what am I? A great ceo/guy though, had a concise answer to the basic questions.
Deborah Ostmo
I agree SEO is a goldmine especially as its taff to stand out on social media ... HubSpot is a great company to use as an example of Content marketing - also they have really amplified there youtube strategy as far as I have noticed .
שמואל דישראלי
this was an amazing episode for me

thank you so much!
Brian is so full of knowledge
and Kevin's questions where on the spot`
Ricardo Alexis
21:00 Making sure the piece paper is perfectly folded describes his exact personality
Waseem Bashiti
Thanks for hosting Brian. He totally speaks our language.
Michael Heggie
Freemium + content creation = organic growth IF the market is large enough. Got it.

Really enjoyed Brian on this cast. Would love to have someone on that is a master at freemium and could go into depth about the different models! Awesome content as always!
Bianca A. - There's art to data science
36:26 "Why was it hard to change from focusing on closing the sale to focusing on delighting the customer?" Because closing the sale is much easier than delighting the customer. The sale is like a first date: it's easy to be your best during one date. Delighting the customer is like a marriage: it's not so easy to be your best every day. 😀


Very good interview and tips.
SamT
Hubspot is a great marketing tool
Nicola - Business Tips For Success
Interview full of good tips
I will apply them to grow my business and my channel
Johan Hernández
19:47 So is not about a product 10X better than the competition, what did Zoom do differently that took them to Market 10X faster than the competition(say BlueJeans, etc)?
Add Reply

Monetizing Podcasts and Newsletters - Chris HubSpot CEO and Cofounder Brian Halligan 5 days ago   48:58

Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC.

https://twitter.com/cjgbest
https://substack.com/

Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.

https://twitter.com/jgill333
https://backtracks.fm/

The YC podcast is hosted by Craig Cannon.

https://twitter.com/craigcannon

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Intros

00:25 - Paid vs advertising in podcasting

2:55 - Are advertisers overpaying for podcast ads?

5:35 - What percent of the market will ultimately be paid content?

7:35 - Payment mechanisms

9:10 - Price anchoring

11:50 - Individual creators vs brands

16:45 - Deplatforming

18:15 - Spotify

19:45 - Discovery and growth in newsletters

22:05 - Public and private feeds

24:45 - Apple's role

26:00 - Will education be the driver of paid content?

29:45 - Educational podcasters in China

31:45 - How are their newsletter and podcast customers growing?

35:40 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?

37:35 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?

43:00 - Measurement

44:45 - Best practices for new podcasters and newsletter creators