A PHP Error was encountered

Severity: Notice

Message: Undefined variable: video_list

Filename: helpers/youtube_helper.php

Line Number: 453

A PHP Error was encountered

Severity: Warning

Message: Cannot modify header information - headers already sent by (output started at /home/httpd/up-tube.com/content/html/system/core/Exceptions.php:185)

Filename: libraries/Tracker.php

Line Number: 47

Hubspot Ceo And Cofounder Brian Halligan | Monetizing Podcasts And Newsletters - Chris - At Up-Tube.com

HubSpot CEO and Cofounder Brian Halligan Monetizing Podcasts and Newsletters - Chris 3 months ago   46:10

Y Combinator
Brian Halligan is the CEO and cofounder of HubSpot. HubSpot builds software for marketing, sales, and customer service.

https://twitter.com/bhalligan
https://www.hubspot.com/

Kevin Hale is a Partner at YC and cofounder of Wufoo.

https://twitter.com/ilikevests/

The YC podcast is hosted by Craig Cannon.

https://twitter.com/craigcannon

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Brian's an introvert that likes to work from home. He also runs a public company. How does he do both?

1:45 - How does he manage his calendar as an introvert?

3:45 - How Brian met his cofounder Dharmesh

5:45 - The first project they worked on together

7:00 - What was their unique insight when starting HubSpot?

8:25 - Pricing in the early days

9:00 - How would he have priced HubSpot differently knowing what he knows now?

10:00 - HubSpot's first customer

12:00 - Important early features

14:20 - At what point did they shift entirely away from consulting?

15:05 - Providing advice as content vs in the product

16:00 - SEO is underrated

16:45 - Trends in B2B and marketing

21:30 - Inbound marketing and audience building advice

26:25 - How did Brian know that his cofounder was right for him?

27:45 - The internet disproportionately benefiting small businesses over big ones

28:45 - Keeping your company hungry when you're big

29:15 - Building assets for your company

30:20 - Freemium

34:00 - Structural pieces of HubSpot Brian would have changed if he did it again

37:00 - Creating the voice of your company

39:30 - Early metrics they tracked

40:05 - Having a coach and reviews

41:30 - How Brian's changed as a CEO from the beginning

42:24 - What was the hardest thing to give up as CEO?

43:30 - Humility

Comments 15 Comments

Add Reply

Monetizing Podcasts and Newsletters - Chris HubSpot CEO and Cofounder Brian Halligan 3 months ago   48:58

Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC.

https://twitter.com/cjgbest
https://substack.com/

Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.

https://twitter.com/jgill333
https://backtracks.fm/

The YC podcast is hosted by Craig Cannon.

https://twitter.com/craigcannon

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Intros

00:25 - Paid vs advertising in podcasting

2:55 - Are advertisers overpaying for podcast ads?

5:35 - What percent of the market will ultimately be paid content?

7:35 - Payment mechanisms

9:10 - Price anchoring

11:50 - Individual creators vs brands

16:45 - Deplatforming

18:15 - Spotify

19:45 - Discovery and growth in newsletters

22:05 - Public and private feeds

24:45 - Apple's role

26:00 - Will education be the driver of paid content?

29:45 - Educational podcasters in China

31:45 - How are their newsletter and podcast customers growing?

35:40 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?

37:35 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?

43:00 - Measurement

44:45 - Best practices for new podcasters and newsletter creators