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Adblock Plus: Consumer Comfort | Vuca: How To Succeed In A Chaotic World - At Up-Tube.com

AdBlock Plus: Consumer Comfort VUCA: How to Succeed in a Chaotic World 2 days ago   05:00

California Management Review
Adblock Plus, the world’s leading ad blocking browser extension, has garnered criticism from companies who rely on ads for sustainability and growth. As their product has grown, AdBlock has had to balance optimizing their users online experiences while allowing companies to remain visible through "acceptable ad" criteria.

For more, read the Berkeley Haas Case Series piece "Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?" by Zsolt Katona and Miklos Sarvary: http://cases.haas.berkeley.edu/search/articleDetail.aspx?article=5912

For more information and access to a complete list of BHCS cases available, please visit us online:
http://cases.haas.berkeley.edu/

Video Production: Jeff Voss

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VUCA: How to Succeed in a Chaotic World AdBlock Plus: Consumer Comfort 2 days ago   09:52

Planning for the future is never easy. This is especially true in today’s world, where the unpredictable and unexpected have become the norm. VUCA is an acronym that stands for Volatility, Uncertainty, Complexity, and Ambiguity.

California Management Review Volume 61, Issue 1 (Fall 2018)

Read Carla C. J. M. Millar, Olaf Groth, and John F. Mahon's introduction to the special section, "Management Innovation in a VUCA World: Challenges and Recommendations" at:
http://journals.sagepub.com/doi/full/10.1177/0008125618805111

For more information, access to a complete list of articles in this issue, or for purchasing options, please visit us online: http://cmr.berkeley.edu

Video Production: Jae Park