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Adblock Plus: Consumer Comfort | Soft Glam Makeup Tutorial - At Up-Tube.com

AdBlock Plus: Consumer Comfort SOFT GLAM MAKEUP TUTORIAL 2 months ago   05:00

California Management Review
Adblock Plus, the world’s leading ad blocking browser extension, has garnered criticism from companies who rely on ads for sustainability and growth. As their product has grown, AdBlock has had to balance optimizing their users online experiences while allowing companies to remain visible through "acceptable ad" criteria.

For more, read the Berkeley Haas Case Series piece "Eyeo's Adblock Plus: Consumer Movement or Advertising Toll Booth?" by Zsolt Katona and Miklos Sarvary: http://cases.haas.berkeley.edu/search/articleDetail.aspx?article=5912

For more information and access to a complete list of BHCS cases available, please visit us online:
http://cases.haas.berkeley.edu/

Video Production: Jeff Voss

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SOFT GLAM MAKEUP TUTORIAL AdBlock Plus: Consumer Comfort 2 months ago   06:50

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