Mog’s Christmas Calamity | Sainsbury’s Handy tips for Easter fun with 1 year ago   03:21

Sainsbury’s Christmas Advert, 2015. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day?

This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing

If you enjoyed the story, you can buy the beautifully illustrated book here:

Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK

Take a look behind the scenes of our 2015 Christmas advert:

Comments 7125 Comments

bah enft j'ai mon devoir sur sa
Артем Денисович
Серёга гей
baldeep nahal
Book From BFDI
Catman Mark Blanchard
Why does this advert make me bawl. Why cant they do this in the US.

Mog is adorable and the ending makes me bawl even more. All mog wanted was an egg
Ruiwen Li
I loooooove mog
Poor Mog is just trying her best
Hayley Brown
Who is extremely excited for Christmas
If you are looking for a sign not to end your life, this is it.

I love you. Stay strong ❤️
Dd Nn
Mog didn't even got a chance to lick his crotch that day and all this action.
Mog didn't start it
And Mog saved Christmas, as a boss
He deserved the biggest slice of turkey
Well done Mog, well done kitty witty,
Christmas bringing people & animals together ❤🎄🐈🎄❤
Eli Scott
I already seen it and my mum used to work at Sainsbury’s
One cat can cause so much trouble. That cat better be replaced by the turkey.
Karen Doyle
Magical Mr. Mistoffelees
Christmas 2019 anyone? 😃
Billy Liu
Never seen anyone more serious saying follow that cat
Julia Runyan
This is so sad
Hollie Varney
0 a s
Kai Drache
In memory of Judith Kerr who gave us all these lovely stories. RIP dear lady and may you often be visited by your beloved Mog.
Good chef Bad chef
So many thumbs down Sainsbury looks like your corporate popularity is starting to wain. I mean we all know how greedy your fat cat board of directors are. As are your shareholders, you fleece those foolish enough to spend their cash in your premises as do tesco and all the greedy corporate retailers of the UK.
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Handy tips for Easter fun with Mog’s Christmas Calamity | Sainsbury’s 1 year ago   01:20

Why not ditch the DIY this Easter and do some fun things with the family instead? Get inspired with our Handy Tips film that's bursting with ideas for activities to do together over the Easter break; from fun in the garden and arts and crafts to cooking a delicious meal together.

And that's just the tip of the iceberg, for 43 great ideas at Easter, go to

Share your favourite things to do below, on our Facebook page or using #EasterTogether